10:46 PM
Awanish Aarush
Every single day, someone, somewhere is discussing something important to your
business; your brand, your executives, your competitors, your industry. Are they hypingup
your company, building buzz for your products? Or, are they criticizing your service,
complaining to others about your new product launch?
A great brand can take months, if not years, and millions of dollars to build. It should be
the thing you hold most precious.
It can be destroyed in hours by a blogger upset with your company.
A new product launch could take hundreds of TV commercials, dozens of newspaper
ads, and an expensive ad agency.
It can also spread like a virus with the praise of just one customer, at one
message board.
A company can dominate market share, throttle competition and hold the #1 brand in
the world.
It can also crash in months if it fails to listen to what its customers want.
By now, you should have an understanding of just how powerful consumer generated
media (CGM) is. Your next action could be the difference between your company’s
success and failure. Do you click the "back" button and ignore the conversation, or; do
you read the tips and strategies outlined below, arm yourself with valuable knowledge
and join the foray?
You may decide you need professional reputation management services. Or you may
simply follow the advice we’ve put together below. Either way, you should engage!
What to track?
• Everything related to your company: variations of company/product names, names of
your key employees, all applicable product or service names.
• Information related to your competition: variations of company/product names, names
of key employees, all applicable product or service names.
• Information related to your industry: Moreover.com1 (feeds include retail investor
news, clothing industry news, consumer durables news, retail sector news, etc.) as well
as applicable trade publications.
Andy Beal Page 2 www.MarketingPilgrim.com
How to track?
• If possible, monitor hourly as early action is crucial.
• Create custom RSS feeds based on keyword searches: Feedster.com, Technorati.com,
IceRocket.com, Google.com/blogsearch, Blogpulse.com, MSN Spaces2, Yahoo! News3,
Google News4, MSN News5 and PubSub.com.
• Monitor This6 allows you to monitor a single keyword across 22 different search engine
feeds at the same time.
• Filter all feeds into one RSS Reader for easy and time-efficient monitoring options
include: Newsgator.com, Bloglines.com, Google Reader7 or Pluck.com.
• Sign up for Google and Yahoo email alerts using your desired keywords
(http://alerts.yahoo.com/ and www.google.com/alerts).
• Determine message boards/forums to track: BoardReader.com, ForumFind.com, Big-
Boards.com, BoardTracker.com, iVillage8, Yahoo Message Boards9, MSN Money10.
• Determine groups to track: Yahoo Groups11, AOL Groups12, MSN Groups13, Google
Groups14.
• Track changes on web pages via tools such as Copernic Tracker15, Website Watcher16
and WatchThatPage.com. Monitor every page of your competitor’s web site and specific
keywords on pages, etc.
o Also, a good tool for tracking posts to user groups, message boards, forums and blog
comments.
Helpful Free Tools:
7 comments:
It is really nice dear and very thankful for your valuable information which is also very useful for the naive also.
Testimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
Testimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
Testimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
Testimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
Testimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
Testimonial Tree is the leading online reputation management company. Our testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Our solutions for enterprise organizations, small to mid-size businesses and individuals are empowering professionals throughout many industries.
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